What is a RFP cover letter, and why does it matter?
You’ve finished many hours tailoring a compelling proposal, and you’re ready to submit; but are you overlooking your RFP cover letter? Your cover letter is a single-page cover letter accompanying your proposal. It’s your very first opportunity to introduce your business and offer high-level information.
It’s also often a missed opportunity, with many companies just copy-pasting ‘boilerplate’, treating cover letters as an afterthought – unfortunate for them, and lucky for you!
